Spike in Patients Starting Off New Year with Plastic Surgery
It’s well known that gym membership signups spike on January 1. But there are other ways to kick off the new year with a new look. Cosmetic procedures soar at this time of year, and the “gifting” of plastic surgery is reportedly a rising holiday season trend.
Leading into the holiday season, it looked like plastic surgery was shaping up as a hot gift item. According to plastic surgeons cited in an ABC News report, the gifting of cosmetic surgery is up 20% to 35%, depending on the procedure and practice. Sales of gift cards—often for $150 to $200, which cover low-cost procedures like medical-grade peels, injections and med spa services—have undergone a “dramatic increase.”
There’s a rise in pricier gift surgeries as well, with family and friends paying for the nose jobs, breast augmentation, or Botox treatments of loved ones. We've really seen it all with holiday gifting. We've seen mothers get daughters laser hair removal.
In the Las Vegas area, quick plastic surgery procedures spike before Christmas arrives. Treatments and surgeries are often up 20% to 30% in December, typically with patients who want to look their best for holiday parties and/or the start of the new year. Per the According to the Las Vegas Review-Journal:
“People find themselves with a little more time off for recovery from surgical procedures,” said Dr. Terry Higgins, a partner in Anson and Higgins. “It’s also party season, when everyone’s out and about and being seen more than normal. Or people may be seeing relatives they haven’t seen for a while. They want to look their best, so they get noninvasive quick fixes that can help them look good rapidly.”
The plastic-surgery-around-the-holidays trend has been noted in the past. A year ago, the South Florida SunSentinel reported on the rise of stockings stuffed with cosmetic surgery gift cards. One woman, who happens to be a psychotherapist in Fort Lauderdale, gave her husband “a wrapped box under their tree with a $500 gift certificate for botox injections and laser hair removal.”
The reasons that the holiday period is peak season for plastic surgery are fairly obvious, according to a 2011 Wall Street Journal story:
After many cosmetic procedures patients want to go underground during the days-long recovery period, which might involve swelling, bruising and oozing. The holiday season makes it easier to avoid interacting with others at work or in school car pools.
This Information is Brought to you Courtesy of Dr. Mark Bishara and The Paragon Plastic Surgery & Med Spa
Gift Cards Are Available in our office. Please visit our website at www.MarkBisharaMD.com or call us at (817) 473-2120