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Plastic surgery advertisement is mostly directed towards women because 87% of all surgical and noninvasive cosmetic procedures in the United States are women. However plastic surgery for men is on the rise, by the latest statistics on male plastic surgery, men pick surgery to hide their faults while women use it to enhance their assets. Statistically, men preferred surgical solutions rather than repeated nonsurgical treatments. Although more men are undergoing noninvasive procedures, the number of surgical procedures for men are growing at a faster pace. Male facelifts has increased by 14% from 2009 to 2010, the fastest growing procedure. Also male rhinoplasty is still the most popular procedure done most often. These trends highlight the primary differences between what women want and what men what from cosmetic surgery. The most popular surgery for women is breast augmentation which helps gain self-esteem. Men, on the other hand, tend to favor more acute procedures that remove their faults, thus attaining self-esteem through subtraction. Men want procedures that come with hidden incision points, minimal scarring, and results that elicit a response of: “Have you lost some weight?” rather than: “Did you get a nose job.” Men’s desire for acute procedures that it has led plastic surgeons to come up with variation on common procedures. For example, a male’s facelift is handed quite differently from a female’s, for more subtle and masculine results. Cosmetic surgery for men continues to grow and gain acceptance. As long as plastic surgery solutions remain safe, affordable, and effective, men will continue to undergo cosmetic procedures
Mark A Bishara, M.D., P.A. Medical Director
This Information is Brought to you courtesy of Dr. Mark Bishara and The Paragon Plastic Surgery and Med Spa in Mansfield and Southlake.
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